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BMW set to launch Mercedes G-Wagen fighter

The Mercedes-Benz G-Wagen has almost existed in a class of one for decades. Now BMW reportedly wants to go head-on against it.

BMW set to launch Mercedes G-Wagen fighter
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Since the G-Wagen (officially the G-Wagon) launched in 1979 as the toughest Mercedes-Benz on sale to the public, it has had little competition, with few vehicles able to match its capability, reliability and - at least in AMG guise - its luxury.

While some have been able to replicate some of the G’s traits, none have come close to what it offers as a full package. However, according to Automotive News, the brand’s biggest rival may finally have an answer.

According to the publication, BMW will launch its own take on the G-Wagen formula in 2029, and do so with the familiar underpinnings of the popular X5 SUV.

BMW X5 Silver Anniversary Edition
BMW X5 Silver Anniversary Edition

Codenamed ‘G74’ and built in the US, the ‘Rugged’ - its name, according to BMW Blog - will reportedly be tougher than the X5 both in appearance and off-road capability, though like the Mercedes 4×4 it’s expected to retain some luxury trimmings.

Few details are known about the upcoming model, however with a new X5 set to launch in late 2026, it’s expected more potential powertrain details will come to light within the next 12 months.

If it is to go head-to-head with the G-Wagen, it’ll need to offer a variety of powertrains. While Australia only gets a twin-turbo 4.0-litre V8 engine in the G63, in other markets the G-Wagen is offered with inline six-cylinder engines, both in petrol and diesel guise.

BMW X5 Silver Anniversary Edition
BMW X5 Silver Anniversary Edition

Reports have claimed the new X5 will continue to offer both petrol and diesel six-cylinder engines, while the V8 could stay alive in the flagship X5M - potentially the base of a contender for the G63 AMG.

With an electric version of the X5 (reportedly to be called the iX5) on the way, this would also provide the basis for a rival to the lengthily titled Mercedes-Benz G580 with EQ Technology, or the G-Wagen EV for short.

BMW isn’t without form in making its X5 into a capable off-roader, with the SUV earlier this year getting a Silver Anniversary Edition, fitted with a rear differential lock, air suspension, an xOffroad package and all-terrain tyres.

Jordan Mulach

Jordan Mulach

Jordan Mulach is an Australian motoring journalist with a background in motorsport reporting. Now a leading automotive news writer, he combines industry expertise with a passion for cars, sim racing, and all things motoring.

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